2019 is a year that will bring more marketing challenges than any other year. Gone are the days when pop-up ads and cheap keyword-stuffed articles were worth paying for. Gone are the times where a single TV ad, a simple blurb in the local news, or a little radio jingle would be enough to convince people to buy your product. No, this is the year where content is truly king. So, when you start your podcast, it’s critical that it is submitted to the right directory and platform sites, such as: iTunes, PodSearch.com and Libsyn.
People Don’t Want to Be Sold Anymore
As content has become increasingly heavy-handed when it comes to advertising and news about Facebook’s transgressions continues to hit the airwaves, people are growing increasingly skeptical of paid endorsements. Even reviews, once considered to be the gold standard of branded content, is starting to lose clout.
All of the older forms of content are starting to get a stigma attached to them—one that is suggestive of being used to “sell” people on goods and concepts. Podcasts, however, don’t have that stigma. A simple mention of a product at the beginning or the end of the show is all advertisers need to help get more buzz generated without the feeling of selling out.
Deliver Quality Content, Receive Quality Customers
It’s exceedingly difficult to create world-class written content that’s searchable, branded, SEO-ready, and capable of keeping client attention. There’s a lot of grammar, technicalities, and similar problems that make it hard to make written content affordable and doable on a regular basis. Even if you succeed in making good content, you have to advertise it heavily for it to reach the right people.
The same cannot be said about podcasts. As long as your podcast has interesting talks, fun guests, and the kind of information people want to hear, you will be able to find an audience. This is doubly true if you want to post your podcast to a search engine like Podsearch, which helps connect listeners to your podcast.
Advertising a Podcast Is Cheaper, Too
Advertising articles have become increasingly expensive and difficult to do. Venues are becoming especially picky about choosing the articles they want to advertise, primarily because of the presence of fake news, heavy-handed content-based advertising, as well as the growing cost of Facebook boosts.
Though written content still has its place, it’s often more cost-effective to advertise a podcast instead. For example, advertising a podcast on Twitter or on Podsearch will often prove to be easier, cheaper, and more effective than trying to spend the same amount on an article.
Podcasts are still somewhat niche, which means that the listeners you get are listeners you’ll keep. Since it’s a niche market, the people who will listen to your podcast are also more likely to continue listening.
Words Will Still Matter, but You Do Need a Podcast
2019 is slated to be a year where you need to be choosy about content, and while articles will still be around, you will need to focus on what else you can bring to the table. Podcasts are novel, unique, and easy to distribute thanks to new search engines like PodSearch.com. What is PodSearch? PodSearch is an interactive directory that offers a simple and straightforward way for people to search for and discover podcasts based on their areas of interest with topics displayed on one easy-to-view screen. Now you know why you should start a podcast and where it can be promoted, so what are you waiting for? Get casting today!
