Here’s the thing about living in Pennsylvania and loving craft beer: it’s about more than just the beer itself. It’s about the people behind the taps, the stories in every pint, and the community vibe you get when you walk into a brewery that feels like a second living room. If you’re like me—someone who’s been wandering through PA’s craft beer scene for years—you know that connecting with local breweries on Instagram is a great way to stay in the loop, discover new spots, and even get a peek behind the scenes.
So, if you’ve been scrolling and wondering which brewery Instagram accounts are really worth your follow (and which ones feel like just another ad), I’ve got you covered. These accounts bring the kind of authenticity and community spirit that makes PA’s beer scene special. Plus, they’re great for planning your next weekend outing or just enjoying the best beer photography from the comfort of your couch.
Why Follow Local Brewery Instagram Accounts?
Before we dive into the list, let’s talk about why following breweries on Instagram is more than just liking pretty beer pics. For many of us, especially if you’re looking for social spaces that don’t feel like a loud nightclub, breweries can be your “third space” — that cozy hangout outside of work and home where you feel part of something.
Through their Instagram feeds, you get:
- A window into their story: Who’s making the beer? What’s the vibe behind the taps? New Trail Brewing’s feed, for example, regularly shares stories about their team and the local ingredients they use, making you feel connected before you even step inside.
- Community events and family-friendly fun: Many breweries post about upcoming events that aren’t just about drinking—think trivia nights, food truck meet-ups, or even dog-friendly patio days.
- Fresh beer updates: Want to know what’s on tap right now? Tröegs social media is great for that, with regular updates and drool-worthy shots of their latest releases.
- Local pride and support: Following these accounts is a way to show love to local businesses that put their heart into the craft.
The Top Brewery Instagram Accounts to Follow in Pennsylvania
New Trail Brewing (@newtrailbrewing)
New Trail Brewing in Philadelphia is a perfect example of a brewery that feels like a community hub. Their Instagram is full of vibrant shots of their beers, but what stands out most are the stories behind each release. They often highlight local collaborations, small batch experiments, and their brewery dogs (yes, brewery dogs!).
One thing I love about their feed is how they balance great beer photos with candid moments from their taproom—like a quiet afternoon of folks playing board games or families hanging out on their spacious patio. They’re not about hype; it’s about real connections.
Tröegs Independent Brewing (@troegs)
Tröegs is a staple in PA’s craft beer scene, and their Instagram matches their reputation for quality and creativity. They post regularly with updates on seasonal releases, behind-the-scenes brewery shots, and occasionally, some seriously good beer photography that makes you want to jump in your car and head to Hershey immediately.
What’s cool about Tröegs’ social media is that they also spotlight their team members and community involvement, so you get a mix of product and personality. Their stories often include quick brewing process insights that make you appreciate the craft more.
Hitchhiker Brewing Co. (@hitchhikerbrewing)
Hitchhiker Brewing out of Lancaster is all about that small-town charm with big flavor. Their Instagram feed has a warm, welcoming vibe that mirrors their taproom atmosphere. What I appreciate is how they showcase local art, musicians, and food vendors alongside their beer releases, creating a real sense of community.
If you’re looking for a brewery that offers family-friendly events and a chill, inclusive atmosphere, Hitchhiker’s social media will give you a front-row seat to all the good stuff happening in Lancaster.
Lancaster Brewing Co. (@lancasterbrewing)
Lancaster Brewing Co. has been around long enough to feel like a community cornerstone. Their Instagram offers a great mix of nostalgia and new happenings, often featuring their classic brews alongside seasonal specials. They also highlight local partnerships and events that bring people together beyond just drinking beer.
For families and non-drinkers, Lancaster Brewing often promotes their events where craft sodas, food, and good vibes take center stage. Their feed is a good reminder that a brewery can be a welcoming place for everyone.
Other Notable Mentions
- Voodoo Brewing Co. (@voodoobrewco): Known for their creative branding and funky brews, their feed is colorful and fun, with a strong focus on community events.
- Yards Brewing Company (@yardsbrewing): Philadelphia’s beloved brewery shares plenty of behind-the-scenes content and local collaborations.
- Victory Brewing Company (@victorybeer): Their Instagram showcases their long-standing history and seasonal beer drops, plus some great beer photography that’s hard to resist.
What Makes Their Instagram Accounts Stand Out?
In my years exploring PA’s beer scene, I’ve noticed that nonprofit initiatives by breweries the best brewery Instagram accounts have a few things in common:
- They tell a story: Whether it’s about the brewing process, the people behind the scenes, or the community events they host, these accounts go beyond just posting a picture of a beer glass.
- They show the real vibe: Photos of crowded bars don’t cut it for me. I want to see how the space feels, who’s there, and what kind of atmosphere I’m walking into. New Trail Brewing’s candid taproom shots do this perfectly.
- They respect their audience: That means no boring marketing speak or pushy sales posts. Instead, they share authentic, approachable content. Tröegs is a good example of this balance.
- They include everyone: From families with kids to folks who don’t drink alcohol, the breweries that highlight inclusive social events on their feeds feel like true community spaces.
Tips for Engaging with Brewery Instagram Accounts
Once you’ve hit follow on these accounts, here’s how to get the most out of your digital connection to the PA craft beer world:
- Turn on notifications: Don’t miss announcements about new beer releases or events.
- Engage with their posts: Drop a comment, share your own photos, or ask questions. Brewery folks often respond and love hearing from their community.
- Use their hashtags: Many breweries have branded hashtags that connect you to other fans and local happenings.
- Check out their stories and reels: These often have quick, behind-the-scenes clips or event highlights that don’t make the main feed.
Final Thoughts: Your Next Weekend Plans Are Just a Scroll Away
Feeling disconnected from your community is tough, especially in these times when social spaces can feel hit-or-miss. But Pennsylvania’s craft breweries offer a genuine way to plug back in—both in person and online. By following the right Instagram accounts, you’re not just seeing pretty beer photos (though trust me, there’s plenty of those); you’re getting invited into a community that values connection, craft, and local pride.
Whether it’s New Trail Brewing’s heartwarming taproom snapshots, Tröegs’ insider brewing stories, or Hitchhiker Brewing’s celebration of local arts and family-friendly vibes, there’s a brewery Instagram feed waiting to welcome you. Next time you’re looking for something to do, or just want to feel a little more connected to the PA craft beer scene, start scrolling—and then go visit. Your new favorite neighborhood spot is probably just a follow away.
