A blog will naturally increase its visibility through momentum across the digital world over time. Even so, sometimes that increase isn’t very great. What you put online publicly never goes away, even if social media sites try to get rid of it for one reason or another, because it’s archived in multiple locations across the web.
That said, if you’re not careful and diligent in growing your online visibility, it’s hard to get the momentum you need to. Here we’ll explore a few different things you can do to get your blog out there in an effective way which produces the traffic necessary. Specifically, we’ll focus on how to augment lifestyle blogs for best results in terms of overall visibility.
SEO, SERPs, and your lifestyle blog
The good news about lifestyle blogs for those looking to expand visibility is that there are a plethora of relevant keywords to choose from. SEO optimization is a lot easier with subject matter that’s already quite familiar to the public. Search Engine Optimization has best practices, and it’s certainly wise to work with professionals to help you find your way here.
SERPs, or Search Engine Results Pages, tier results based on how relevant they are to those entering a given search query. When you’ve got high levels of SEO optimization, that increases how visible your online content is to search engines. What many bloggers do is identify and utilize common keywords associated with what they write about in their blogs.
Common SEO practices include HTML optimization and tagging, where the name of your blog posts include keywords that show up in HTML tags search engines archive. Also, pictures optimize visibility, as do videos—including both on your blog is wise. Something else that will help is getting your blog featured on other websites.
“Guest posts” are when you post on someone else’s blog as a “guest”. Proper links lead readers back to your primary website; and that leads right into the next actionable tip to help your lifestyles blog rank higher on search engine SERPs.
Link-building is a fine strategy
When you can get others on the internet to reference your blog, that will drive a lot of traffic to you—you can expect certain predictable levels of traffic, in fact. One known strategy for compelling other websites to reference your blog is link-building. In point of fact, link-building for better domain rating overall is a rather effective method used by a variety of bloggers.
Essentially, another website posts a hyperlink which will take people right back to your blog. Being relevant is a great way to achieve such an outcome. Figure out what other lifestyle blogs are out there, and cover the areas they don’t. Be sure to network with online entities that may have an organic need to feature your lifestyle blog. Build relationships.
Also, you can play a game of quid-pro-quo (“something for something”) in a legal way. You reference their blog if they reference yours; voila! Both of your rankings increase, and you jump up a few rankings on SERPs pages.
Subject matter, value, and frequency
You want subjects that specifically resonate with the primary readers of the particular lifestyle practices which define your blog. What are they curious about, what are they confused about, what advice do they need, and what kind of news can you bring?
Also, do you write in a way that’s interesting? It’s one thing to professionally string words together in a way that clearly communicates. It’s quite another to do so in an entertaining fashion. Humor, intrigue, mystery, advice, general skill in prose composition, and value-rich content actually helping to solve the issues of readers are definitely to be recommended.
Even so, if you produce the most aesthetically pleasing, demographically-aligned blog in the world, it won’t get a lot of visibility in SERPs if you only do one or two entries a year. That doesn’t build momentum fast enough. What’s better is doing about four entries a week, and ratcheting that number up as you become more successful.
A strong, visible lifestyle blog
Subject matter, value, frequency, link-building, and SEO: these things directly contribute to the success of your lifestyles blog. These tips are notable for blogging in general; but lifestyles specifically require a cutting-edge approach that incorporates the latest best practices in blog design. These tips should help you be more visible as regards search engine rankings.