Everything changes rapidly and travel is no different than that. Travelling habits have tremendously changed during last couple of decades. Baby boomers, Generation X and millennials (those born in the period between 1982 and 1999) have different travelling preferences.
When it comes to new trends in travelling, millennials have introduced the importance of capturing the travel moments. Nearly half of millennials claim that taking photos is as important or even more important than discovering and experiencing a new travel destination or its culture. This should not come as surprising as there has been an increase in the number of social networks which lean heavily on photo sharing. There are even suggestions how to get more followers by capturing travel moments.
They do not like travelling alone
Millennial generation is not fond of solo travelling. The whole experience is about sharing, they are keen on partying and spending some unforgettable time with a lot of friends. This also means that they perceive travelling as just about the right time to drink a lot of alcohol. They are said to be keen on wine, they amount to 42% wine consumers in the US. The entire experience has little to do with discovering new places, rather it is about discovering new drinks. They do not like mingling with the locals, sticking to their friends and alcohol is more appealing to them.
They share their data
Unlike the older ones, millennials are not afraid of sharing their data online. They register with online travelling agencies and provide all the information which may be needed. This particularly means they are willing to share their travelling preferences so that the agency itself can recommend destinations to them. They do not care if there will be any kind of spam or marketing afterwards. All they want is suggestion and they think now rather than later.
Social media are the ones to blame
Apart from letting online travelling agencies suggest their next holiday destination, members of this generation decide where to go based on photos posted by their contacts on social media. Holiday photos are the next big thing when it comes to the future of travel, and as millennials spend plenty of time online, they are bound to get influenced. Some of them like visiting travel blogs to get the authentic and objective impression of a destination because they have become aware that most of their contact photos were made by using filters. Websites such as tripadvisor play a major role, too. This generation likes the reviews and they are constantly looking for destination which are top rated. Even when they reach the location, they continue using social media such as Tinder to find a bit more of fun.
They are not stingy
Millennials are willing to spend a lot of money on their holiday. All they care about is once-in-a-lifetime experience and they are willing to pay as much as it takes. They are looking for unique destinations where they could create stories and social media posts.
They love business travel
This generation is absolutely keen on extending their business travel for the sole purpose of pleasure. They are willing to pay extra money for the hotels where they can have great service and stay a couple of days more if the company is willing to cover all of the expenses . Unlike the older generations who dislike business travel, millennials see it as a unique experience and it makes them more willing to travel.
Travelling habits have dramatically changed and the new generation called millennials are shaping the future of travel. From now on, everything will rely solely on social media and solo travelling will seem to be almost non-existent.