In recent years, the fashion industry, including the highly cautious luxury goods segment, has turned its attention to digital technology. Today, social networks and high-quality pictures have become core elements of the fashion brands, boutiques, and organizations’ stratagems.
As per Huffpost.com, the fashion world has changed. However, we still don’t know how long the changes will last. Instagram, in particular and social media, in general, have become integral to the fashion designing business. They have become vital sales platforms for boosting a fashion brand’s reach.
Ensure You Showcase Your Design
Your style needs to be obvious to anyone who sees it. Take care to ensure that all your posts follow a specific color scheme and introduce other distinctive elements that define you as a fashion designer.
You can even make all the pictures look unique by using any of the myriad filters available. Using a filter can also help you to maintain a consistent visual style that is important for branding, and it can help your posts stand out from the rest. Of course, your visual style does not have to be static – you can keep on evolving it in line with the development of your styling as well as the preferences of the target audiences.
Maintain a Consistent Posting Frequency
The frequency of posts has been the subject of many debates. The problem with making too few posts is that your followers tend to lose interest in you and may even start to ignore you. On the other hand, flooding the feeds of your followers with images can irritate them and make them unfollow you. At the end of the day, you will need to achieve a balance and publish enough posts to keep your target audience interested and engaged.
It is usually a good idea for those in the fashion and lifestyle industries to post around two or three times a week; however, you will need to experiment and discover for yourself the ideal figure that works the best for you. Even if you have a lot of content, it can be a bad idea to publish multiple posts at the same time. Instead, by spacing them out, you will be able to achieve a bigger impact.
Make Sure You Can Convert Interest into Sales
While it is universally acknowledged that Instagram is a great platform for creating brand awareness, you should not leave it to the ingenuity of your followers to find out how they can buy the products they are interested in. Do not forget to add the URL of your website or e-commerce platform in the bio section of your profile to enable your followers to buy your products online.
Since most potential customers need a bit of encouragement to take the final plunge, you need to ensure that you embed your posts with compelling calls-to-action. With the right kind of CTAs, you will be able to transform your posts from being engaging content into a powerful sales tool. You may buy 20 Instagram likes to boost overall online brand awareness.
Instagram is a Networking Space
Besides utilizing your Instagram profile for showcasing your unique designs and leveraging the platform for selling your fashion boutique’s line of products, you may consider using Instagram for communication purposes as well. That way, you can now meet people from other professions that are relevant to your line of work, like exhibition organizers, journalists, or other fashion designers. By broadening your network, you can easily reach new opportunities that could help in the phenomenal progress of your fashion business and brand.
Focus on Providing Value
For your followers, you must focus your attention on providing some value to the fans and followers. You can show exclusive previews associated with your job or provide valuable advice and effective strategies to your followers. These days, people very rarely consider following anyone without a good reason.
Instagram is inherently suited to the world of fashion. For fashion brands, the community and the visual aspect can foster the feeling of belonging. Furthermore, Instagram is unparalleled as a means for reaching Millennials. Follow the strategies discussed here for boosting engagement and overall awareness of your fashion brands.